Landscape of digital marketing has evolved a lot throughout the years but never has it been as fast-paced as 2020, the era of ever-changing technology. Today, you must know the changes in digital marketing trends, and how will it affect your business and its growth eventually. We cannot depend on flyers and newspapers to bring us, clients, it’s a race and only the one who puts the best foot forward will win.
Marketing your brand on a large scale is really easy nowadays through digital marketing, BUT marketing yourself on the right scale is all that you need to know.
After analyzing the latest data we have finally found some most important digital marketing challenges and opportunities are that going to help you in 2020 to grow your business online and generate more revenue.
Read on to see the TOP DIGITAL MARKETING TRENDS 2020 that will definitely change the way you do business
Top Digital Marketing Trends For 2020
- Interactive Content
- Augmented Reality & Virtual Reality
- New-Breed SEO
- Social Commerce
- Smart Bidding in Google Ads
What is Interactive Content? Interactive content is all about increasing the conversation rate of your website. In order to be content to be interactive, it needs to be highly sharable [share ability promotes your brand indirectly], easy to understand and definitely unique. A very high percentage of marketers believe that interactive content can be an effective way to differentiate your brand. In the world full of heavy competition you can be different from interactive content.
Interactive content is not the direct way of marketing your brand but it helps your brand to educate your audience to know more about your products and services in a different way and motivates them to connect with you.
According to a recent survey of 20,000 marketers by the Content Marketing Institute (CMI) on interactive content:
- 87 percent agreed that interactive content grabs attention
- 73 percent agreed that it enhances retention of branding
- 77 percent agreed that it provides elevated value through multiple engagements resulting in repeat visitors
- 46 percent of total respondents said that they have used some type of interactive content in their marketing mix.
AUGMENTED REALITY & VIRTUAL REALITY
People always mix up augmented reality and virtual reality. They both allow us to travel to an unknown destination but how they both are different?? Augmented Reality [AR] allows people to add digital elements into their actual environment.
For Example Pokemon Go, Social Apps all use AR. Meanwhile, Virtual Reality [VR] is an illusory experience that allows the user to interact with a new virtual world.
But because VR requires special hardware, like an Oculus Rift headset, we suggest AR for the business interested in testing out these technologies. Businesses that invest in AR early will be able to provide new, content experiences for their customers — and possibly see a huge payoff.
VR & AR both have the endless capability to impact the business world. Some industries are already convenient with VR &AR, however, all types of businesses can benefit themselves from this technology.
When it comes to SEO, we always get the same advice i.e, optimize your title tags, publish great content, share content on social media, and so on. This advice is not completely useless, but it won’t boost your ranking to the first page because everyone is following the same rule thereby increasing competition.
In order to glow in the crowd, you need to do something different. Starting from
#finding an opportunity keyword, this is nothing complicated but like a regular keyword but better. Then go to
#checkout the content competition, and to know this before start writing you need to analyze the page results first, to see what’s already working.
#create content that’s different or better than others #optimize your website’s on-page SEO is the most effective way. New-Breed SEO is nothing But doing the SEO in a different and most effective way to get ROI really fast.
What is Social Commerce? It means when social media platforms such as Facebook, Instagram, etc are used to buy and sell products and services and it brings eCommerce functions directly into social media platforms. When your customer is satisfied with your brand and its goods and services, social media automatically makes it easier for them to recommend and share your brand with others. Because as we know things go viral faster on social media platforms as compared to others; social media platforms are one of the most important wheels of marketing yourself nowadays, but still, most of the people wonder if social commerce will work for their business or not. Choosing social media platforms for your business is beneficial in many ways from increasing customer engagement and website traffic to increase sales.
Business Benefits of Social Commerce
1. Consistent Audience Growth
2. Customer Loyalty and Retention
3. Higher Search Engine Ranking
4. Business Metrics from Social
5. More Authentic Engagement and Traffic
An effective and best social commerce strategy will set your business up for success this year.
Top Social Commerce Networks- Facebook, Instagram, and Pinterest.
Your social media empire won’t be built in a day, but time, strategy, patience, consistent efforts and mind full of energy with the aim of winning the race will get you there for sure!
SMART BIDDING IN GOOGLE ADS
If you are thinking to run Google Ads, there are two major factors you need to focus on maximizing the performance of your Google ad campaign are ”Quality Score & Ad Rank”.
Quality Score means approx of the quality of your ads, landing pages, and keywords. The higher the Quality Score, the cheaper the CPC [cost-Per-Click] and the higher Ad Rank you will get.
There is a number of bidding options in Google Ads, all you need is find the perfect bidding strategy that will help you reach your campaign goals. If you are using Google Ads for the first time ever, don’t use Smart Bidding, as even Google needs some time and data from your previous ads to know about your audience, brand, and strategy. Generally, when your campaign generates for example 15 conversions in 30 days, you will be able to use smart bidding.
When to use Google’s Smart Bidding strategies
1. Target return on ad spend (ROAS)
2. Target acquisition (CPA)
3. Enhanced cost-per-click (eCPC)
4. Maximize conversions